Sponsorship
that ranks up.
Urban Active connects South African brands with competitive gaming audiences through performance-driven partnerships — bringing the AffMeta model to local esports.
From lobby to leaderboard, in three moves.
One platform turns a tournament weekend into a measurable, ongoing campaign.
Put the brand where the squad already is
In-stream, team kit, and tournament placements built around real matches — not generic ad space.
Every placement gets a link
Each partnership runs through tracked, attributed links, so reach turns into measurable traffic.
Pay for results, not impressions
Affiliate-style attribution means partners can see, and pay for, what the sponsorship actually drives.
Three pillars, one platform.
Sponsorship, affiliate infrastructure, and activation — built to work together.
Sponsorship
Direct brand and team partnerships, anchored in real matches and tournaments rather than static logo placement.
Affiliate
Tracked links, attribution, and revenue-share infrastructure that turns sponsorship into a performance channel.
Activation
Tournament and stream activations built for short-form, Gen Z-first distribution.
Get in before the ranks fill up.
Urban Active brings AffMeta’s performance-driven sponsorship model to South Africa’s esports scene — connecting local brands with competitive gaming audiences across the titles they already watch and play.
We’re building the founding partner cohort now, ahead of full launch. Early partners help shape the tier structure and lock in launch pricing.
The leaderboard.
Partner tiers, ranked by visibility — Apex partners get first call on every activation.
Apex — Title Partner
Primary in-stream and tournament branding, full-season presence, and first right of refusal on every activation.
Elite — Pro Partner
Secondary placement across streams and tournament broadcasts, plus integrated content.
Ranked — Squad Partner
Co-branded content and affiliate placement across the Urban Active partner network.
Rookie — Affiliate Only
No upfront commitment. Performance-based revenue share through tracked affiliate links.
Ready to rank up?
Tell us about your brand and we’ll walk you through where you’d fit on the leaderboard.
partners@urbanactive.co.za